Crafting language that makes a property stand out in the Forsyth County real estate listings is one of the skills that successful Realtors® continue to develop throughout their careers. Initially, a listing’s photos may be more important than the text when it comes to grabbing buyers’ attention—but after that, the words matter a lot! Especially when they’re sticky!
When it works—when one Forsyth County listing stands out from its comparable rivals—it’s often because it creates memorability. It sticks in listing-surfers’ memories. Almost always, serious prospects will revisit the Forsyth County real estate listings again and again throughout their house-hunting process. You want them to remember yours (“Oh, this is that house—remember, that’s the one we talked about…”).
Of the many ways that phrasing works to create a memorable listing, the most direct is via adjectives that set off a home’s features from its neighbors. So—
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a soaking tub sounds more relaxing and luxurious than a ‘bathtub’
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professionally landscaped storybook setting sounds somehow prettier than ‘beautiful curb appeal’
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a chef’s kitchen seems to offer more bells and whistles than a ‘kitchen’ -or even a ‘well equipped kitchen’
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a wood-burning fireplace is definitely warmer and cozier than a ‘brick fireplace’ (even if the one in question is made of brick)
But a description can be even stickier when it portrays the feeling visitors take away from a property. The other Forsyth County listings may depict nice houses, but those can easily blend into an undifferentiated mass after even a few minutes of scanning the listings. When it is authentic, a powerful memorability creator is describing the effect a property has on visitors. A pocket garden that evokes serenity—or a sweeping vista that takes your breath away—can strike a sensory chord that sticks. Between ‘things’ and ‘experiences,’ experiences are, hands-down, more memorable.
Buyers don’t buy a “house”… They buy a lifestyle! See how we property merchandising to create a “life-style story” to sell our homes.
Creating memorable listings is a crucial part of what home sellers should expect from the Forsyth County real estate agent they select. I hope you will allow me to provide that service when it’s time to sell your own home!
This Cumming GA Real Estate blog is hosted by Gayle Barton of BERKSHIRE HATHAWAY HomeServices Georgia Properties.
I specialize in Real Estate sales in the following Forsyth County and North Fulton County cities: Cumming, Suwanee, Alpharetta, Milton and Johns Creek. Other north metro-Atlanta suburbs are serviced by request, so please call.
Gayle Barton Forsyth County Real Estate | Cumming GA Real Estate | Mountain Crest Homes For Sale
Gayle Barton Cumming GA Real Estate | Forsyth County Real Estate
Disclaimer: Information contained in this post is deemed reliable on the date of publication, but it is not guaranteed and it is subject to change without notice. All content, including text, original art, photographs and images, is the exclusive property of Gayle Barton and may not be used without expressed written permission.