I passed this sign in a Forsyth County neighborhood and was so outraged that I stopped to take a picture of it.
I can’t imagine any home seller settling for this lack of professionalism from the real estate agent they are paying to market their property. It could be that the seller is working with a friend or family member and simply does not want to be “difficult”, but more than likely they simply do not know that they have a right to expect more.
MARKETING MATTERS! Unfortunately, many sellers do not understand the pivotal role professional marketing plays in getting their home sold for the most money possible, in the shortest time possible and with the least hassle possible.
Home buyers began making their judgment about a property’s value from the street. With over 90% of buyers beginning their home search online it is more common than ever for them to use mapping software to drive by a property before requesting a showing appointment. The curb appeal of a property makes a strong psychological impact on every buyer – good or bad – in terms of the perceived value of a property.
What do you think this cheap, hand-printed sign rider says to them about the value of this home? Real estate marketing materials should always be professionally designed and of the highest quality available. Do not settle for less! When interviewing listing agents always ask them to provide an example of their marketing collaterals so you know what to expect.
“While most sellers think they are hiring a listing agent –
what they are really doing is hiring a marketing professional!”
Generally, an agent who uses substandard marketing materials also provides a substandard marketing strategy. Be sure to ask them about their marketing strategy for getting your home sold. (View our marketing strategy)
When you are ready to sell, let us show you how we can position your home to WIN in this market!
This Cumming GA Real Estate blog is hosted by Gayle Barton of BERKSHIRE HATHAWAY HomeServices Georgia Properties.
I specialize in Real Estate sales in the following Forsyth County and North Fulton County cities: Cumming, Suwanee, Alpharetta, Milton and Johns Creek. Other north metro-Atlanta suburbs are serviced by request, so please call.
Gayle Barton Forsyth County Real Estate | Cumming GA Real Estate | Mountain Crest Homes For Sale
Gayle Barton Cumming GA Real Estate | Forsyth County Real Estate
Disclaimer: Information contained in this post is deemed reliable on the date of publication, but it is not guaranteed and it is subject to change without notice. All content, including text, original art, photographs and images, is the exclusive property of Gayle Barton and may not be used without expressed written permission.
My clients needs are my number one priority and putting them first is how I distinguish myself from other agents in my area. 
